If you have a local, offline business, you want to be well ranked in the search engine so you get local traffic. The following are some effective local search engine optimization methods that will help you to rank better.
First of all, make sure the content on your website is good quality. Why do you want to optimize your site with the search engines? So that your website attracts targeted visitors. Your website has to capture your visitors’ interest so that they look around and maybe even buy something, so you have to publish content that holds their attention. When people visit your site, most of them will skip around it quickly rather than studying every single word. By using bold text, bullets or highlighting, you can make sure people notice the most important points on your site. You can even use pictures as an aid to achieve this. Additionally, don’t apply keyword stuffing on your site, as this will backfire and reduce the value of your site in the eyes of the search engines.
It’s important to have distinct landing pages if your business has more than one location. When you’re going for local sites, remember that they don’t like a business to have more than one targeted listing, but it’s completely fine if the business has two different locations. But you need to make sure that each of the location links back to a landing page that is about that particular location and whatever is being offered in relation to it. What you should avoid is having a home page or single landing page that gets all the traffic from more than one local listing. Your landing pages should point visitors to exactly the right spot, as you don’t want to make anything unclear to people. Even though this might look like a simple thing, it does matter.
Another way to get ranked well locally is to get backlinks from well established local websites, which the search engines consider important. Try to get listed by well regarded groups in your area, such as the Chamber of Commerce or Better Business Bureau, as these are the kind of links that give you the most pull. Try several searches using the name of your city and/or county/region in addition to “business directory” or a similar keyword, and you’ll get a list of such organizations. This should give you enough websites to target and get listed with. You can do all of this very quickly, and the potential long term benefits are great.
These are a few effective practices that can help you rank well in the local SEO service Los Angeles listings for more traffic and business.